“No strings attached, that's a rack, that's a rack (facts)
Water on my neck, swim through that, that's a lap
Fendi knapsack, while I'm spittin' Fendi facts (facts)”
Lil Uzi Vert, “That’s a Rack” 2019
According to Urban Dictionary, the term “Fendi” is synonymous with luxury and high quality. It’s also a word that can mean truth or facts, a play on meaning Lil Uzi Vert captures in his recent rap hit.
How much do you know about the history of Fendi and how it rose to such prestige?
Fendi fans may know that the brand is a hit with modern-day celebrities like Kylie Jenner, Kanye West, Jennifer Lopez, Katie Holmes, and Jhene Aiko, but the brand has a long history dating back almost 100 years.
Here are just a few fabulous Fendi facts, (yeah, that’s a Fendi, that’s a fact):
1. Roman Ancestors
The House of Fendi had its origins in Rome on the Via del Plebiscito. Established in 1925 by Edoardo and Adele Fendi, the brand began as a fur workshop and handbag manufacturer.
From the early days, the Fendi brand became famous for its high-quality goods and noteworthy approach to design. The first store quickly became a go-to destination for high-end fur and leather goods.
2. 5 Fashion Princesses + Karl Lagerfeld
In the 1940s, Adele and Edoardo passed down their fashion empire to their five daughters, Paola, Franca, Carla, Anna, and Alda, who had become essentially princesses of the high-end fashion kingdom.
The sisters wanted to modernize the Fendi brand and keep it relevant, so in 1965, they brought on Karl Lagerfeld to become the creative director in charge of fur fashions and the women’s ready-to-wear line.
It was Lagerfeld who created the iconic Double F (also known as the Zucca) logo, which now symbolizes the brand. According to Lagerfeld, at the first meeting with the Fendi sisters, “I drew the Double F in three seconds and it became the acronym of the Fendi house.”
3. The Original It Handbag
Although Lagerfeld remained connected to the Fendi brand up until his recent death in early 2019, in the 90’s Anna Fendi’s daughter, Silvia Venturini Fendi, came on as Creative Director.
Silvia became famous as the designer of the small shoulder Baguette handbag that became known as the first It bag, made famous by character Carrie Bradshaw from Sex in the City.
4. Double F Everywhere
Although the Double F logo was designed in the ’60s and popular throughout the ’80s, for a long time it wasn’t featured much by Fendi. However, that all changed 2018 when the logo was “Reloaded” for the millennial generation.
Although FF initially stood for “fun fur” and was meant initially only to be included in the lining of fur coats – the logo started to appear everywhere, even on luggage and shoes.
With FF Reloaded, Fendi has taken the logo print to extremes, boldly including it on limited edition pieces that span small purses to parkas to full jumpsuits made of silk.
Let us know: What’s your favorite Fendi?
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